#12 Why your JEANS has this pocket?
Bet you have seen it in your jeans! But WHY was it made this way?
You are reading the 12th edition of our fun + informative APH newsletter.
So many new curious cats today, WELCOME!😻
Every Wednesday, we share:
- 🤯 A WOAHHH! fact
- 💭 A Quiz for you (with the answer at the end)
- 🤗 An Arey Pata Hai?! Update
- ❤️ A Comment that made our week
All the CRAZY previous editions can be read here.
🤯 WOAHHH! fact
Ever noticed this small pocket on the right side of your jeans?
Ever kept your pen drive, coins or keys or tucked your thumb in it?
Well, these are great use cases.
But it was initially made for…
Pocket watch!
Yes, it was initially designed for cowboys to hold their pocket watches.
This was back when Levi’s launched their first-ever pair of jeans in 1873.
Since then, it has become a part of the design.
Okay, another one:
Ever wondered what these metal rivets are doing in your jeans?
What if we tell you these metal rivets ACTUALLY led to the birth of jeans!
Jacob Davis, a tailor, got a request from a local labourer’s wife.
She wanted him to make a pair of pants for her husband that wouldn’t fall apart.
That is when Jacob came up with the idea to put metal rivets at points of strain - at pocket corners and the base of the button fly.
These riveted pants became a crazy hit!
Jacob knew he needed to get a patent on this process ASAP.
He was a tailor, and he needed a business partner.
He reached out to the best business-minded person he knew.
The person from whom he had purchased the cloth of the pants.
Levi Strauss!
On 20 May, 1873, Levi Strauss & Co. and Jacob Davis received the U.S. patent.
Yup, this was the birth of denim jeans.
Denim pants had been around as workwear for many years...
But the act of placing rivets in these traditional pants created what we now call "jeans".
The patent on the design of rivets expired in the late 19th century.
As a result, other companies became legally allowed to produce riveted jeans, leading to their widespread availability.
Modern stitching has made these rivets purely decorative. But they look cool no?
Enjoyed reading this? Hit that reply and tell us, please? :)
🔫 QUIZ TIME
WHY are jeans (mostly) blue? 👖
The answer is in the natural dye that was used originally.
Unlike most dyes that penetrated the cotton fabric fibres on heating, this dye attached to the fibre's surface.
What dye is this?
🤗 This week at APH (Arey Pata Hai?!)
Failed this week.
Tried to shoot something absolutely new.
Prepared so hard for it (content-wise).
Took us 5 hours to set up everything: the phone cameras, the mic, the lighting.
Shot once. Realised we are doing it all wrong.
Lost our energy but tried again.
This one was going well until...
two phones that we were shooting with stopped recording MID-WAY!
Yup, silly. And damn annoying tbh. But this is how we are learning.
Couldn't finish our shoot. Still made a draft. Didn't find the draft worth posting.
Learned so much from this entire experience!
Also got a new CRAZY idea - all thanks to this failure 🔥
Shall "#Restart" again this week!
Excited to shoot it 💪
Lesson Learnt: Keep checking if your phones are recording every 15 min🥲
It's okay to tumble a bit when you are trying something new.
💌 A comment that made our week
Our mission is to leave the world a little bit smarter than we found it.
Love you all for supporting us here and choosing to learn with us ❤️
✅ QUIZ answer
Indigo dye it is!
Synthetic indigo is used these days.
But it all initially started with natural Indigo.
👋 See you with another fun fact, next Wednesday.
Never stop trying🔫
Loveeee,
Team APH
PS: Takes us hours to put this together, but will only take you a few seconds to reply to this mail. Let us know if you felt a littleee tiny winy smarter after reading this? :)
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Read all the previous editions here.
Promise they are all equally interesting🤩
