Pre-orders now open for our BOOK! 🥳

We wrote a never-seen-before, unique book called 'What the What?!' loaded with facts, questions and brain food for the curious souls.

It has our whole heart & brain & blood & sweat & tears.

It releases on 25th November across stores in India (YEEEEEP!)

But our pre-orders are now LIVE!

Ever since we planned to do a pre-order, we were clear with ONE thing.

We WANT to give the pre-orderers something special for free.

You will be the ones trusting us with your order weeks in advance, you deserve a little pastry, at least!

Couldn't arrange for a little pastry, but definitely putting our signatures on all the pre-orders :)

Couldn't arrange for a little pastry, but could arrange for 2 little, cute bookmarks. One of them is beyond just a bookmark, in fact!

Couldn't arrange for a little pastry, but Momo & I did frame 450+ questions, added our little madness to it and made a GIANT, HUGE, FULL chart paper sized Crossword*!!!!!

All these things are EXCLUSIVELY available only on our website (https://whatthewhat.co/) and only on the pre-orders!

The signed copy of 'What the What?!' book + Jumbo Crossword* + 2 bookmarks come for ₹399

Bonus combo 🎁

The book also comes in a combo offer with the 2026 Trivia calendar!

Some quick features about it:

- A desk calendar
- Writable - jot your priority, streaks
- Tells you trivia like:

"Sahara had first snowfall on this day!"
"Harry Potters movies turn 25 on this day!"
"100 days already gone in 2026!"

The Calendar + the signed copy the 'What the What?!' book + Jumbo Crossword* + 2 bookmarks come for ₹599

All of it also makes for a great gift, so grab as many as you can! 🎁

If you want to place a bulk order or wish to do a giveaway of few books, just hit reply on this email - Nipu or Momo will revert :)

Okay love you, SO EXCITED for you to read our book 💜😺

PS: Pre-orders ship from 19th November :)